Nowadays, a lot of the battle between technologies takes place in the field of marketing. It all started with Apple’s “Hi, I am Mac/Hi, I am a PC” commercials.
(more from that came here). This investment in marketing boosted Apple’s market share, biting from Microsoft’s, mainly in the youth market.
First, Microsoft tried to retaliate with some really boring anti-stereotyping commercials:
But, Vista’s release brought enough material for Apple to keep on going:
Given the current economical climate, Microsoft tried to turn the tables and bring the in the price issue with their “You find it, you keep it campaign”. We all know that Mac are anything but cheap.
Of course, homeless Frank, proved once again that cheap and cool make uneasy bed fellows. And we all want to be cool…
Now it seems that Microsoft finally got it:
I can’t wait to see the follow ups 🙂